ARA Survey Quick Stats

What was the single most important factor in making the decision to buy your current system?

 

 24%  Vendor’s willingness to fine-tune the software on request

 19%  Operating system and/or specific applications software

 17%  Quality of ongoing service and support

 16%  Vendor’s reputation and/or understanding of rental

 12%  Vendor’s customer base of similar rental businesses

 7%  System’s ability to grow with the business

 5%  Money-back guarantee

 

Describe one thing that you’ve been able to accomplish with your current point-of-transaction rental system that you believe you would not have been able to accomplish otherwise.

 

 62%  Overall business control, efficiency and reporting

 24%  Detailed inventory tracking and availability

 9%  Superior customer service

 5%  Effective marketing to customers

What is the single most valuable capability that your rental system provides to your business?

 34%  Inventory control

 19%  Effective counter operations

 14%  Documentation and invoicing

 14%  Overall speed and accuracy

 9%  Equipment maintenance control

 5%  Unattended processing

 5%  Emailed quotes, reservations, invoices, etc.

*Used by permission from November 2003 American Rental Association survey of Rental Business Owners.